First Brazilian NFC orangeThis article was originally published in Foodnews
VIVABRASIL, a relative newcomer in the Brazilian juice and ready-to-drink tea market, has launched what is claimed to be the country's first pre-packed NFC orange juice. The launch took place at the APAS 2011 international supermarket fair in São Paulo. The 100% natural VivaBrasil product is called Premium and contains no added sugar nor preservatives. It is being sold in 3-litre bag-in-box packs for the retail market and 10-litre dispensers with small taps for the HORECA market. The pasteurised NFC juice keeps its flavour and quality for up to 120 days without refrigeration.