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Soft drinks slump

This article was originally published in Foodnews

SOFT drinks consumption in Bulgaria fell by 5% to 272 million litres between January and March 2011, due to the uncertain economic environment, according to the country's soft drinks association. This compares with a 7% drop in the equivalent period of 2010. Ice tea was the only category to register growth in the quarter (+6%). Bottled water (-4%), carbonates (-7%), fruit juices (-11%) and energy drinks (-5%) all fell.


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