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Fortune renamed

This article was originally published in Foodnews

FORTUNE Brands is to rename itself Beam Inc as it becomes solely a spirits company once the sell-offs of its golf business and its home and security business are completed, possibly in the second half of 2011. The new name is derived from the current name of the spirits unit, Beam Global Spirits & Wine. Beam Inc will be the world's fourth largest spirits business and the largest US-based spirits company. Matt Shattock, currently of Beam Global, will lead Beam as president and chief executive officer.



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