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Higher fruit juice content

This article was originally published in Foodnews

PEPSICO Brazil is expanding its low calorie carbonated soft drink H2OH! brand witha new version dubbed H2OH! Frutasthat features an orange and a citrus flavoured version. The new Frutas version of the zero calorie beverage differs fromits predecessors as it has a stronger fruit juice component. H2OH! Frutas will besold in 500ml and 1.5 litre PET bottles at the same price as four earlier H2OH!flavours. Citrus-flavoured H2OH! hasbeen a hit in Argentina since 2007 where it accounts for half of sales in the market segment.


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