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China cuts juice pack sizes

This article was originally published in Foodnews

EUROPEAN and US food and beverage makers are not the only ones to shrink the size of their products rather than raise prices: Master Kong Co of China has recently been accused of reducing the size of some of its juice drinks to 450ml from 500ml, while maintaining the price at CNY3.1-3.5 (USD0.48-0.54). The beverages do not have a high juice content,and according to the Beijing Times , it is the rising price of sugar, a key ingredient, which has prompted the downsizing. Such juice drinks account for about 80% of the Chinese fruit juice market, and consumers are very price-conscious. Reducing the pack size is seen as more expedient than raising prices.

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