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Brewery founder dies

This article was originally published in Foodnews

BREWING legend Pierre Celis , the man behind the revival of the white beer, Hoegaarden , has died aged 86. Fifty years ago, Celis put the small Belgian town of Hoegaarden on the map after he revived the white beer made with the addition of spices and fruit. The last brewery in Hoegaarden had closed in the late 1950s and, in a bid to revive the beer, Celis bought a small brewing plant in 1966. But a fire at his brewery forced Celis to turn to Stella Artois for help and the brewing giant offered to invest in return for 45% of the shares. In his 80s, he started to brew small batches of beer and joined forces with the Real Ale Brewery in Texas to launch a new wheat beer. This was also successful and was sold to Miller in 1995.


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