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Synergy wants bigger share

This article was originally published in Foodnews

RUSSIAN vodka maker, Synergy, has said its Q1 sales rose 15% year-on-year to 24 million litres. The maker of Beluga and Russky Lyod is targeting a 20-25% share of the Russian legal vodka market, up from 11% currently. It is expanding in the premium segment to help offset recent tax hikes on alcohol.


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