Red Stag rolls outThis article was originally published in Foodnews
BEAM Global Spirits & Wine is launching the first flavoured bourbon into European travel retail. Red Stag, made from 4 Year Old Jim Beam bourbon whiskey and slowly infused with natural black cherry flavours and bottled at 40% ABV, is targeted at the young adult male market. It will retail in 1-litre bottles priced at EUR17.99 (USD25.70) each. Meanwhile Beam is rolling out Larios 12, an extension to its Larios Spanish gin brand, in Spanish travel retail. It will retail in 1-litre bottles priced at EUR17.