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Bossa adds Pomegranate

This article was originally published in Foodnews

US JUICE company Bossa Nova has added Organic Açaí Pomegranate to its range of superfruit juice drinks, which are available in 10oz and 32oz bottles. The product is initially launching in Boston with a gradual roll-out to other markets from May. According to Bossa, a 2011 consumer insights report from Mintel showed that pomegranate ranks among the top five most popular fruit juice flavours for US consumers, one in three of which specifically looks for pomegranate when purchasing functional beverages. The Ohio-based firm is sourcing its açaí from sustainably grown trees in Brazil's Amazon rainforest.


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