New NZ apple brandThis article was originally published in Foodnews
PIPFRUIT NZ has launched a new umbrella brand for New Zealand apples – '100% Pure Apples from New Zealand'. The new brand was launched in India, as Pipfruit looks to increase its marketing activities in Asia, the Dominion Post reported. Although the brand will also be promoted in Europe, there will be a shift in export priorities as the industry looks to consolidate its presence in growing Asian markets, the newspaper said. New Zealand apple exports to India have nearly tripled in the past five years, it said, with around 340 000 cases exported to India last year, most of which were Red Delicious.