IEG Vu is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. Please do not redistribute without permission.

Printed By


Herbal opportunities

This article was originally published in Foodnews

SOFT Drink makers have a big opportunity for growth in Britain if they can formulate drinks using herbal tea, according to Mintel. While 88% of British consumers aged over 65 drink tea, penetration drops to 73% for younger (15-34 year-old) adults, who prefer herbal teas. The proportion of UK adults who drink tea has dropped from 87% in 2006 to 81% in 2010, at a time when overall soft drinks revenue is on the increase. Meanwhile, herbal tea hit the GBP80 million mark (USD131 million) for the first time in 2010 (up from GBP73 million in 2009) and has grown its market share to 11%.


What to read next




Ask The Analyst

Please fill in the form below to send over your enquiry or check the Ask The Analyst Page to find out more about the service

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts