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Polish mushroom campaign

This article was originally published in Foodnews

A CAMPAIGN to promote button mushrooms is being launched by growers in Poland in an effort to promote domestic consumption in Europe's leading producer and exporter of the vegetable. Krystian Szudyga, head of the country's Association of Mushroom Cultivators, said Poles eat far fewer cultivated mushrooms than the average European: just under 2.0kg in a year, while in Germany this is closer to 4.0kg. "It has anti-oxidants, mineral salts, micro-elements such as selenium which is very important; it can be easily prepared and does not need to be peeled, so it takes even less time than it once did," Szudyga explains. The campaign will feature tasting events, accompanied with the distribution of leaflets and advertising. A special cookbook devoted to button mushrooms is to be published, in which chefs advise that button mushrooms are best accompanied by butter, fresh-milled black pepper and white wine.



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