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Orange juice price hikes

This article was originally published in Foodnews

TROPICANA is to increase its fruit juice prices by 4-8%, due to cold weather reducing supply from Florida's citrus groves. This is partly being achieved by reducing the size of its 64oz pack to 59oz, while keeping the price unchanged. Tropicana is the largest buyer of Florida's fruit and juice. This follows price increases announced earlier this year by Coca-Cola, on its Minute Maid juice brand (FOODNEWS 28 January). The company said that it is coping with two extreme freezes, the coldest December on record and a smaller-than-expected crop for the second year in a row.


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