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New chilled Gallo red

This article was originally published in Foodnews

E&J GALLO is rolling out a lower ABV, chilled red wine called Summer Red in the UK. The 10.5% ABV Zinfandel and Pinot Noir blend will be marketed under the Gallo Family Vineyards label. It will be accompanied by a new Merlot Rosé blend. Marketing campaigns for the new launch will replace the 'Rosé on the Rocks' on-trade Gallo campaign, which has been running since 2007.



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