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Controversial dairy adverts

This article was originally published in Foodnews

KRAFT's provocative TV adverts for its Athenos brand have sparked controversy. A new series of adverts for the brand, which produces humous, Greek yogurt and feta cheese, features a Greek grandmother called Yiayia, who makes comments on the modern world. In one ad, Yiayia criticises her granddaughter who is wearing a red dress for "dressing like a prostitute". However the girl is forgiven when the grandmother finds out she is serving her friends Athenos humous. The adverts have sparked controversy with complaints that they are inappropriate from a Greek perspective and mixed shock value with Greek stereotyping. Others deemed them so offensive they have called for them to be pulled. However, Kraft is standing firm. "We think Yiayia is very relatable; she offers old-school views on modern society," said Marshall Hyzdu, brand manager of Athenos. "We are reinforcing what our consumers like, which is products made the traditional Greek way with simple ingredients."



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