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Strong cider in hot water

This article was originally published in Foodnews

UK ALCOHOLIC drinks watchdog the Portman Group has told supermarket chain Asda it must amend the packaging for its own-label cider brand following a complaint from the public that it glamourises the product's high alcohol strength. The word 'Strong' in the 5.3% ABV brand's name, Premium Strong Dry Cider, is in the largest font of all the words, and dominates the masthead on the label. Asda has acknowledged the problem and is to change the labelling.



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