IEG Vu is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. Please do not redistribute without permission.

Printed By


New sports drinks

This article was originally published in Foodnews

US SOFT drinks firm AriZona Beverages has launched a range of 100% natural isotonic sports drinks. The drinks contain 50 calories per 8oz serving and will roll out across the US in 34oz PET bottles priced at USD1.99 each. Each flavour – Fruit Punch, Lemon-Lime and Orange – contains sodium, potassium chloride and sodium citrate, and is made from a formula containing cane sugar and a "balanced concentration of salts and minerals designed to be rapidly absorbed by the body".



What to read next




Ask The Analyst

Please fill in the form below to send over your enquiry or check the Ask The Analyst Page to find out more about the service

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts