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New Ribena set to sparkle

This article was originally published in Foodnews

RIBENA is to launch a sparkling version of it its popular drink in the UK. Simply called Ribena Sparkling the drink is available in a 500ml bottle format in blackcurrant and raspberry flavours. It will retail for GBP0.99 (USD1.60) and will be supported with a nationwide outdoor advertising and online campaign, forming part of a GBP11 million marketing campaign for the brand in 2011.



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