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Cheaper frozen produce

This article was originally published in Foodnews

SPAIN produced and sold 70.6 million kg of IQF fruits and vegetables last year, an increase of 6% on 2009. The average selling price per kg fell significantly, pushing net sales upwards by around 2%, according the latest data from AFHORLA, a part of exporter association FEPEX. Of the total sold in Spain in 2010, 69.1 million kg corresponded to vegetables and 1.5 million kg to fruits. A 6% increase in sales of vegetables in the packaged, ready-to-eat sector was noted, while prepared fruit sales rose 9.5%. AFHORLA said 81% of IQF fruits and vegetables went for retail distribution, while the remaining amount was sent to the foodservice industry.

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