New Coke sports drinkThis article was originally published in Foodnews
COCA-Cola Enterprises (CCE) has launched Powerade ION4, a still isotonic sports drink. Powerade ION4 comes in three flavours – Berry & Tropical, Cherry and Orange – and contains four of the minerals (sodium, potassium, magnesium, calcium) lost in sweat for effective hydration, and a combination of carbohydrates to help refuel the body post-exercise, the company said. The product is launching in the UK as a sponsor of the Great Britain 2012 Olympics team. CCE said the Powerade brand in the UK grew by 17.9% in the 26 weeks to January 1 2011.