IEG Vu is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. Please do not redistribute without permission.

Printed By


New Coke sports drink

This article was originally published in Foodnews

COCA-Cola Enterprises (CCE) has launched Powerade ION4, a still isotonic sports drink. Powerade ION4 comes in three flavours – Berry & Tropical, Cherry and Orange – and contains four of the minerals (sodium, potassium, magnesium, calcium) lost in sweat for effective hydration, and a combination of carbohydrates to help refuel the body post-exercise, the company said. The product is launching in the UK as a sponsor of the Great Britain 2012 Olympics team. CCE said the Powerade brand in the UK grew by 17.9% in the 26 weeks to January 1 2011.



What to read next




Ask The Analyst

Please fill in the form below to send over your enquiry or check the Ask The Analyst Page to find out more about the service

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts