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Norwegian juice and nectar products lose share to tap water as financial crisis bites

This article was originally published in Foodnews

ACCORDING to newly released figures from A.C Nielsen, juice, nectar and lemonade sales in Norway fell by NOK113 million (USD19.8 million) in 2010 to NOK 2.1 billion. Fellesjuice marketing director Jens Skarvang says that one of the main reasons for this is that people are drinking more tap water.

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