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Tea drink joint venture

This article was originally published in Foodnews

DOHLER and Plantextrakt, a business unit of the Martin Bauer Group and tea drink maker, have developed a new generation of premium tea drinks, under the True Tea brand name. True Tea is made from freshly-brewed tea, which is not concentrated. The full flavour profile of the tea is retained and forms the basis of a new segment: premium quality tea drinks. "The True Tea concept appeals perfectly to the trends for naturalness and authenticity," claims Döhler.



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