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Bacardi launches Georgian vodka onto US market

This article was originally published in Foodnews

BACARDI USA is launching Georgian vodka brand Eristoff onto the US market. It will be available in Original, Red and Black varieties priced at USD16.99 per litre. The vodkas, marketed as ideal for cocktails, will also retail in 750ml and 1.75ml bottle formats. Eristoff Red is made using sloe berries and has a raspberry aroma, while Eristoff Black is made using wild berries. In western Europe in 2009, Eristoff took fourth place in terms of sales volumes with 4.8% share of the vodka market. It was launched in Russia for the first time last year.


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