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Brazil beverage investment

This article was originally published in Foodnews

BRAZILIAN beverage producers are expected to invest BRL7 billion (USD4.1billion) in an attempt to boost production this year, representing an increase on the BRL6.6 billion invested last year, according to the Brazilian Soft Drinks Manufacturers Association (AFREBRAS). Carbonated soft drinks (CSDs) performed particularly well last year, with sales climbing 9.9% for the first eight months of 2010, according to AC Nielsen. Sales are expected to rise even further this year. "With a rise in demand and more incentives from the government, companies are starting to invest and increase production," Fernando Bairros, president of AFREBRAS, said. Juices, teas and powdered drinks are also expected to perform well.



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