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High fibre fruit juices being offered by SkyPeople

This article was originally published in Foodnews

SKYPEOPLE Fruit Juice Inc of China has announced a new fruit beverages brand, Qian Mei Duo ("Good for You"), aimed at one of China's strongest consumer demographics, 18-29 year old Chinese women. This follows a test marketing progamme in Xi'an and Beijing since November 2010. Qian Mei Duo's market niche and value to health-conscious consumers is its high fibre content. It boasts more than 7.5g of fibre per 250ml single-serve Tetra Pak carton. Four flavours are available: apple, mulberry, kiwifruit and pomegranate. Sanmenxia Prima Cider Juice Co Ltd in Henan Province is packing the product for Skypeople.

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