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Brazilian brands disposal

This article was originally published in Foodnews

BRAZILIAN food company Cosan Alimentos has sold all its operations under the Da Barra brand name, except sugar products, to Coroa Participações Ltda for BRL25 million (USD14.4 million). From now on, production of chocolates, powdered drinks, cake mix and jelly will be controlled by Coroa Participações, although licensing of the brand will still belong to Cosan. The move is part of Cosan's development plan, which is focused on increasing the presence of the company's biggest brand União.


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