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High prices hit exports

This article was originally published in Foodnews

IRISH exports of juices and smoothies in 2010 continued to be negatively affected by the tough UK market, which recorded a 33% drop in value during 2007-2009, according to a report by the Irish Food Board (Bord Bia). Rob Selby writes: Exports of juices declined as higher input prices affected volumes. "Deflation at the top end of the market combined with inflation at the lower end has resulted in a blurring of market segments," the board said. Exports of mineral water improved "strongly, despite ongoing issues with [pound] sterling," with Europe taking more, particularly the Netherlands. The strongest performing drinks categories in terms of export were whiskey, cream liqueurs and beer, while cider improved as the year progressed. Overall, beverage exports are estimated to have increased by 12% in 2010 to EUR1.19 billion (USD1.63 billion).


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