7UP redesign unveiledThis article was originally published in Foodnews
PEPSICO has unveiled the new look for its 7UP lemon-lime flavoured CSD. The new look will be rolling out in the UK and other markets from February. The 7UP logo has been made larger to increase shelf standout, while the increased focus on 7UP's ingredients on pack is designed to better attract health-conscious consumers. The new tagline is 'Simpler is Better'. Lemon and lime CSDs are taking share from their cola counterparts in some markets as consumer preferences change (FOODNEWS 14 January) .