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Pom's latest lawsuit

This article was originally published in Foodnews

COCA-Cola Co's Pomegranate Blueberry Flavored Blend juice, made under its Minute Maid brand, misleads consumers into believing that the product contains substantial portions of pomegranate and blueberry juice, Pom Wonderful LLC, is arguing in a US lawsuit. Neil Murray writes: although the blend's labelling meets federal regulations, the product contained 0.3% pomegranate juice and 0.2% blueberry juice, and the bulk is apple and grape juice. Coca-Cola says it cannot be liable for false advertising if its labels comply with FDA terms, Pom is attempting to overturn a ruling last year that rejected the bulk of its trademark infringement case against Coca-Cola. Meanwhile, the USA's Justice Department and the Federal Trade Commission (FTC) are urging a Washington judge to dismiss the juice maker's suit against the agency (FOODNEWS 23 September 2010) , and Pom's lawsuit against Ocean Spray is scheduled to start on 5 July 2011.


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