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PepsiCo tipped to employ WBD as launchpad into European market

This article was originally published in Foodnews

FOLLOWING its acquisition of Wimm-Bill-Dann (FOODNEWS 10 December) , PepsiCo is considering strengthening its presence in the Russian dairy market and expanding into new segments of the market, according to recent statements by Ramon Laguarta, the president of PepsiCo Eastern Europe.

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