Canned food iPhone app features celebrity chefThis article was originally published in Foodnews
CANNED Food UK has launched a free recipe iPhone app in conjunction with celebrity chef James Martin. The 'u.can cook' app is aimed at promoting canned goods as recipe ingredients or stand alone snacks. Highlighting the convenience, versatility, nutrition and environmental benefits of canned produce the app provides consumers with over 80 simple recipes and several video demonstrations performed by Martin. Steve Thomas, chairman of Canned Food UK, said: "The audience we communicate with now are using digital and social media more frequently – from silver surfers to parent bloggers. As a result, we have always tried to use digital content such as webcasts, podcasts, webchats and downloadable information to engage with consumers through channels including YouTube and our website."