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Molson invests in craft

This article was originally published in Foodnews

MOLSON Coors UK has opened a new brewery at the National Brewery Centre in Burton-upon-Trent, tasked with developing innovative new ales to "engage with new generations of beer drinkers." Rob Selby writes: The William Worthington's Brewery is named after the man who, 250 years ago, pioneered the town as a centre for brewing. It will produce Worthington brands such as Worthington's White Shield and Worthington's Red Shield. It will also produce a range of Worthington's Seasonal Ales and other limited edition brews. Mark Hunter, chief executive of Molson Coors UK, said: "The opening of the William Worthington's Brewery marks Molson Coors UK's continued investment in craft ale. [It] will be a hub for continuous new ale development as well as a means of maintaining the heritage of the Worthington name. Indeed, with renewed interest in this category by British beer drinkers, we see this as a growing market that is set to flourish in the coming years."

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