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... and unveils relaunch

This article was originally published in Foodnews

In other news, Asda has unveiled a GBP100 million relaunch of its own-brand range as competition on the market intensifies. As part of the relaunch of its core 'Chosen By You' range, the group will introduce 500 new products and revamp 1 000 more. The group spent nine months preparing for the relaunch and asked 40 000 consumers to take part in around 200 000 blind taste tests.




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