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Tango Halloween campaign

This article was originally published in Foodnews

BRITVIC is using its Tango CSD brand to harness the UK Halloween market with a tongue-in-cheek, ‘official’ sponsorship of the festival. The soft drinks company is extending its long-standing ‘side effects’ campaign on all 330ml, and 2-litre packs. A flash on pack will communicate to consumers the campaign alongside the call to action – ‘Don’t be seen dead drinking anything else’. Zombie PR events will also take place during October and will feature heavily online.

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