Tango Halloween campaignThis article was originally published in Foodnews
BRITVIC is using its Tango CSD brand to harness the UK Halloween market with a tongue-in-cheek, â€˜officialâ€™ sponsorship of the festival. The soft drinks company is extending its long-standing â€˜side effectsâ€™ campaign on all 330ml, and 2-litre packs. A flash on pack will communicate to consumers the campaign alongside the call to action â€“ â€˜Donâ€™t be seen dead drinking anything elseâ€™. Zombie PR events will also take place during October and will feature heavily online.