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Pepsi's Super Bowl return

This article was originally published in Foodnews

PEPSICO is returning to sponsor the next NFL Super Bowl final, to be played in 2011, after this year being absent from the event for the first time in two decades. The company will air three ads for sugar-free cola brand, Pepsi Max. 'Crash the Super Bowl' asks consumers to create their own advertisements and the top ads 'as voted by the public' will air during the final on 6 February. The Super Bowl attracts some 100 million viewers and is seen as the creme de la creme of advertising real estate. For the final last February, Dr Pepper Snapple Group filled the void left by PepsiCo and advertised its Dr Pepper Cherry flavour (World Drinks Report, 13 January 2010).

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