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New juice blends

This article was originally published in Foodnews

LECHE Pascual’s dairy juice drink Bifrutas is now available in plastic PET bottles in two new flavours, PasiÓn (red fruits blend) and Florida (citrus fruits blend), aimed at adolescents. The company said the new packaging “will make on-the-go drinking easier in a more comfortable, practical and modern format�. The launch will be accompanied by an advertisement campaign and sampling in universities across Spain.


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