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New grapefruit product

This article was originally published in Foodnews

MASAFI Juice, one of the Middle East’s leading fruit juice brands, has introduced a pink grapefruit juice, bringing its 100% juice portfolio to 10 varieties. The new juice is a blend, with added orange and lemon juices. It comes in 100% recyclable PET 1-litre packs. Masafi Juice is currently ranked number five in the UAE juice market in the PET category, and also claims strong growth in the Tetra Pak category: it is now in the region’s top 10, a year after it launched the packs.


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