Turkish joint ventureThis article was originally published in Foodnews
GERMAN fruit juice company Eckes-Granini Group has signed a joint venture with a Turkish food conglomerate, reports Turkeyâ€™s World Bulletin. Yildiz Holding is one of Turkeyâ€™s largest companies, with annual sales of USD10.9 billion. It moved into Europe in 2005 with the purchase of a factory in Romania, and in 2007 acquired the luxury chocolate brand, Godiva. More recently, it established a 50/50 joint venture with Gumlink to operate in the field of non-chocolate confectionery and chewing gum with the Continental Confectionery Company in 2009. The joint venture will offer premium fruit juices to the market and also create a strong retail distribution network.