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Turkish joint venture

This article was originally published in Foodnews

GERMAN fruit juice company Eckes-Granini Group has signed a joint venture with a Turkish food conglomerate, reports Turkey’s World Bulletin. Yildiz Holding is one of Turkey’s largest companies, with annual sales of USD10.9 billion. It moved into Europe in 2005 with the purchase of a factory in Romania, and in 2007 acquired the luxury chocolate brand, Godiva. More recently, it established a 50/50 joint venture with Gumlink to operate in the field of non-chocolate confectionery and chewing gum with the Continental Confectionery Company in 2009. The joint venture will offer premium fruit juices to the market and also create a strong retail distribution network.

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