New Dazzling Gold pearThis article was originally published in Foodnews
DAZZLING Gold is the brand name under which the new club variety of pear developed by The Greenery, Next Fruit Generation (NFG) and New Sensations will be marketed. The UTA, or Gold Sensation, variety, owned by NFG, is described as having a delicious, surprising flavour, a firm, compact, juicy texture and an even, golden-brown colour. Under the club variety construction, various international licensees form a club in collaboration with the variety owner. Members then co-operate in the areas of marketing, communication, grower support, food safety and quality control. A total of 13 hectares have been planted so far to Dazzling Gold in the Netherlands, and the area is expected to expand gradually over the coming years. The total volume for the 2010/11 season is seen reaching 350-400 tonnes. Over the course of 2011, Capespan in South Africa will also plant Dazzling Gold trees in order to ensure year-round availability in the future.