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Canadian Mist launch

This article was originally published in Foodnews

CANADIAN Mist Whisky has announced the launch of Canadian Mist Black Diamond, a premium whisky with a higher sherry and rye content, in selected US states. The new line extension from Brown-Forman, which also markets Jack Daniel's and Southern Comfort, is billed as a "richer, more robust expression" of the original Canadian Mist. It will roll out in late August in Colorado, Florida, Georgia, Illinois, Michigan and Texas with more markets to follow in early 2011. The suggested retail price is USD14.99 for a 750ml bottle.


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