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Appy juice receives makeover

This article was originally published in Foodnews

INDIAN apple juice Appy is to receive a modern makeover to attract more consumers. The drink, owned by Parle Agro will keep the overall black packaging but a golden-yellow logo takes the place of the previous white logo. In addition to the new look, Appy will also now be available in 250ml PET bottle, besides the existing SKUs of 200ml and 1 litre Tetra-Paks. The new Appy PET is priced at INR13 (USD0.28) for a 250ml bottle. It will be available at retail outlets across the country, making it the only apple drink in the market to be available at this price point.

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