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Japanese value added

This article was originally published in Foodnews

JAPANESE seafood companies are hoping to cash in on a growing demand for processed fish products at a time when traditionally high domestic consumption of fresh fish is on the wane. Companies such as Nippon Suisan Kaisha and Maruha Nichiro Holdings, are expanding supplies of prepared fish - including stewed, fried, grilled or pickled products - to supermarkets, Nihon Keizai Shimbun reports. Commenting on the company's strategy, Maruha Nichiro president Toshio Kushiro states: "The mature Japanese market has seen a decline in fish consumption through the increase of westernised eating habits, while the shrinking population is causing the overall domestic market size to be reduced ... For the domestic market, foods with added value matching customer perceptions are needed."

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