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French wine promotion

This article was originally published in Foodnews

THE body for French agriculture, including wines, FranceAgriMer, has announced an in-store promotional activity at Waitrose supermarkets in the UK from 25 August until 27 September. During this period the 228 branches will provide customers with 25% discount on nearly 50 different French wines. The French Quality Wines campaign, funded by FranceAgriMer, will run in-store promotions and promote a representative offer of around 250 wines.



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