UK frozen market reportThis article was originally published in Foodnews
A NEW report looking into the UK's chilled and frozen foods market has revealed that 27% of adults in the country rarely visit the frozen food aisle, with many showing little interest in new and non-traditional frozen food products, according to YouGov SixthSense. Almost half of the consumers questioned felt uninspired by the variety of frozen foods on display, while over a third believe that the choice of frozen food on offer is limited. Despite 40% of consumers saying they often vary the frozen food products they buy, another 37% claim they continually buy the same frozen food items. The majority of consumers believe packaging is the problem and should be changed "so you can see more of the product". In the chilled foods industry, retailer own-labels account for 95% of sales, with Tesco, Marks & Spencer and Sainsbury's the biggest own label brands.