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New Kopparberg cider

This article was originally published in Foodnews

SWEDISH cider maker Kopparberg has launched a new strawberry & lime variant in the UK via its UK unit, Cider of Sweden. The flavour was first launched in Spain, where it did not cannibalise sales from the brand's mixed fruit variant. The brand in the UK will benefit from a GBP3.0 million marketing investment this year.

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