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Green bean success

This article was originally published in Foodnews

AS the Tastes of Summer campaign for British beans and peas gets under way for the fourth time this month, the 2009 campaign is reported to have resulted in a 60% increase in sales of green beans alone, despite a challenging season with unfavourable weather conditions and a difficult economic climate. The purchasing spread for runner beans last summer was extended by 220 000 households, a 5.9% increase in market penetration in the 12-week season ending 4 October, 2009.



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