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Portuguese wine eyes China

This article was originally published in Foodnews

DAO Sul, a Portuguese winemaker, will begin exporting its wines to China through a joint venture, a spokesperson for the company said, writes Jennifer Willis-Jones. José Roseiro, commercial director for Dão Sul, hoped that the project would be finalised this year. The company currently exports 54 500 bottles of wine to the country, and is hoping to "multiply this by six". The news will be welcomed by the Portuguese Wine Trade Association which debuted its tasting event in Beijing last week, bringing over 200 wines from 18 wine producers. Last year, Portugal ranked 12th in wine exports to China, exporting EUR1.5 millions' worth of wine, while export volume grew by 36% between 2004 and 2009. The biggest market for Portuguese wine in volume terms is Angola, a former overseas territory. Some 6.1 million litres of bulk wine was exported to the country between January and February 2010 for USD97.5 million, a slight fall on the 34.6 million litres exported in the same period in 2009.



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