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Single varietal juice claim

This article was originally published in Foodnews

PARLE Agro, a major Indian fruit juice manufacturer, has introduced Saint Apple Juice, claimed to be India's first 100% juice made purely from green apples. Saint Apple Juice is made from a single variety of the famous Granny Smith apples. It is made from Austrian concentrate and contains no added sugar, colour or preservatives. In one-litre and 200ml aseptic packs with an eight months shelf life, it is priced at INR80 (USD1.69) and INR15 respectively. Parle Agro launched its first 100% fruit juices about a year and a half ago (FOODNEWS 10 October 2008).



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