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Milk for young consumers

This article was originally published in Foodnews

DAIRY group Alimentos Lácteos has just launched its new Muuu milk brand, previously known as Deleite, onto the market. The new "high quality" brand will appear in an "unusual and cool" design and is aimed at young people, with a "very competitive" price which will be in the range of EUR0.50-0.60 per litre. Alimentos Lácteos bottles 200 000 litres of milk per day for each brand and will begin bottling another 100 000 litres per day for private label next week. Muuu will soon be available in supermarket chains across Spain, Portugal and north African countries. Cuba and South Africa are considered future markets.

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