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Carlsberg Euro sponsorship

This article was originally published in Foodnews

CARLSBERG Group is to sponsor the 2012 UEFA European Championship football tournament, to be played in Poland and the Ukraine, the seventh consecutive championship the Danish brewer has sponsored. The 2008 games were attended by 1.1 million spectators, and it is expected that there will be 1.4 million for the tournament in Poland and Ukraine. Several billion TV viewers from more than 200 territories are expected to watch the matches.

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